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The Evolution Of Product Photography: Trends To Watch In 2023

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Product photography has become an integral part of the e-commerce industry, as consumers increasingly rely on visuals to make purchasing decisions. The importance of high-quality product photography has only grown over the years, with brands and retailers investing in professional product photography to stand out in a crowded market. As we enter 2023, it’s important to take a forward-looking approach and explore emerging trends in product photography. In this article, we will discuss some of the latest product photography setups and trends to watch in 2023, including the importance of sustainability and eco-friendly products, the rise of augmented reality and 360-degree product views, and the importance of social media-friendly visuals. Whether you’re a Montreal photographer, business owner, or simply interested in the latest trends in product photography, this article will provide valuable insights to help you stay ahead of the game.

Why Product Photography Is Critical For Ecommerce Businesses?

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Product photography is a critical aspect of any business, especially those that sell products online. Consumers rely on product photos to make purchasing decisions, and high-quality images can increase the chances of a sale. Professional product photography helps businesses showcase their products in the best possible light and make them stand out from the competition.

Traditional Product Photography Techniques

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Traditional product photography techniques, such as white background, lifestyle, and editorial photography, have been around for decades. These methods are still widely used today and are essential for any product photographer to know. White background photography, for example, is perfect for e-commerce sites, where products are displayed on a white background to create a clean and consistent look. Lifestyle photography, on the other hand, shows products in use and helps customers envision themselves using the product.

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One of the emerging trends in product photography is the focus on sustainability and eco-friendly products. Consumers are becoming more conscious of their environmental impact and are looking for products that align with their values. The expert team of Montreal photographers at Impression Photography can help businesses showcase their eco-friendly products by using natural lighting and organic backgrounds.

Another trend that is becoming increasingly popular is the use of augmented reality and 360-degree product views. With augmented reality, customers can visualize products in their own space before making a purchase, while 360-degree product views give customers a complete view of the product, allowing them to see every detail.

Creative product photography is also on the rise, with photographers experimenting with unique angles, lighting, and props to create visually stunning images. This trend helps products stand out and can generate buzz on social media.

The Role of Technology in Product Photography

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Technology has revolutionized product photography in recent years, making it easier and more efficient. Advances in camera technology and editing software allow photographers to capture high-quality images quickly and edit them to perfection. Social media platforms such as Instagram and Pinterest have also made it easier for businesses to showcase their products and reach new audiences.

The Impact of Social Media on Product Photography

Impact of Product Photography On Social Media

Social media has had a significant impact on product photography trends. With platforms like Instagram and Pinterest, businesses can showcase their products and reach new audiences. Social media-friendly visuals, such as flat lays and lifestyle shots, are becoming increasingly popular, and businesses are using influencers and user-generated content to showcase their products.

The Future of Product Photography With Emerging Technology

Product photography has come a long way since the first camera was invented. With the advent of technology, the possibilities are endless. In the future, we can expect to see even more advancements in product photography. Here are some possible trends that may shape the future of product photography:

  1. Augmented Reality (AR) Product Photography: AR technology allows customers to virtually try on or place products in their own spaces. Product photography will increasingly integrate AR technology to provide a more immersive shopping experience.
  2. 360-Degree Product Photography: 360-degree product photography allows customers to view products from every angle. This technology is becoming more accessible and affordable, and we can expect to see it used more in the future.
  3. 3D Product Photography: 3D product photography allows customers to see products in more detail and from different angles. This technology is becoming more accessible and affordable, and we can expect to see it used more in the future.
  4. Interactive Product Photography: Interactive product photography allows customers to interact with products in a more meaningful way. For example, a customer could click on different parts of a product to learn more about it or see it in different colors.
  5. AI-Powered Product Photography: AI-powered product photography uses machine learning algorithms to create high-quality images that are optimized for online use. This technology is becoming more advanced, and we can expect to see it used more in the future.

What Ecommerce Businesses Need To Do?

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To improve their product photography, businesses should consider hiring a professional product photographer who has experience in the latest trends and techniques. They should also make sure their product photography setup includes appropriate lighting, backgrounds, and props. Staying up-to-date with the latest trends and leveraging social media platforms can help businesses reach new customers and increase sales.


Product photography has evolved significantly over the years, and in 2023, we can expect to see continued growth in the use of emerging trends such as augmented reality, sustainability, and creative product photography. Businesses that invest in professional product photography and stay up-to-date with the latest trends will be better positioned to stand out from the competition and drive sales. For businesses in Montreal looking to take their product photography to the next level, it’s essential to work with experienced and creative product photographers who can help bring their products to life.

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