If you’re an online seller of apparel products, then you probably already know that product photos are among the most important factors in selling your apparel items. After all, potential customers will almost certainly judge your clothing based on whatever images you post online. If they look unappealing and cheap, they won’t be likely to purchase them. Fortunately, apparel product photography isn’t as difficult as it might seem at first glance. When your clothing brand is just getting off the ground, it can be easy to overlook some of the smaller details when it comes to creating a new product.
However, as any successful clothing company like Gucci will tell you, every little detail counts. From the moment your potential customers see your apparel product photos online, they’ll make snap judgments about whether or not they like what they see. If those first impressions are negative, there’s a good chance that they won’t even look at your site again. That doesn’t mean that all hope is lost.
There are a lot of things that you can do to give yourself the best chance of marketing your apparel brand successfully. When people come to your online store for casual browsing, they can still get converted into buyers through charming clothing photography. So, you might be thinking “How to photograph Your Apparel Brand”? Don’t worry I’ve got you covered. Here are 11 expert tips on apparel product photography that will help you get started:
11 Effective Apparel Product Photography Tips To Boost Your Sales
Table of Content:
- What to Look For In Product Photography
- Natural Light Is Always Best
- Don’t Forget the Details
- Use Props to Show Off Your Brand’s Personality
- Don’t Be Afraid to Be Creative with Lighting
- Get an Angle That Shows off Fit and Details
- Don’t Skimp on Quality
- Well Positioned Garments
- Shooting With Models
- Branding is Just as Important as Product Shots
- Add a Little Mystery with Darker Shots
What to Look For In Product Photography
Online business regardless of its nature can’t be carried out without high-quality professional images. When it comes to apparel product photography, clothing images shouldn’t be compromised. Several things should be taken care of by expert apparel photographers.
You want to make sure that your apparel product photographs are clear and crisp, which means that you need to use high-quality equipment. When it comes to shooting your clothing product photographs, you want to make sure that you’re using the correct type of lighting.
Natural Light Is Always The Best
If possible, you should aim to shoot your apparel product photos outside in natural light. This allows you to work with a more consistent light source, which will make editing product photographs a lot easier in the long run. However, natural light is not always the easiest option.
If you shoot outside in the middle of the day, for example, you’ll get really harsh shadows (which will be difficult to edit out of your photos). If you can, shoot outside in the early morning or in the late afternoon.
If you can’t shoot outside at all, you’ll have to use artificial light. While this is not ideal, it is possible to get natural-looking results with the right equipment and bulbs. The best idea is to go for a product photography studio, and if you are in Canada, we can help you as a leading product photography studio in Montreal, Canada.
Don’t Forget the Details
While you’re snapping away, don’t forget to take a few shots of the smaller details – especially in the case of apparel product photography as these products are made from fabrics with interesting textures and weave.
These details can really add something special to your apparel photo shoots for amazon, but you can’t show off fabrics in the same way that you show off clothes. If you’re shooting with natural light, try to get a table or wall behind your model to bounce some light back into the shot. This will help to fill shadows and create a more even overall light.
Use Props to Show Off Your Brand’s Personality
If you’re really struggling with ideas for your apparel product shots, you can always try to incorporate some props into your images to give them a more interesting look. When you’re shooting, you can use anything that is easily accessible and that you have permission to use. This can include things like plants, books, and even clothing that you already have on hand.
You can also try to incorporate other design elements into your clothing product photo shots. For example, if your clothing is designed to be worn at home during a yoga session, you could use plants, candles, and other accessories to create a more relaxed mood.
Don’t Be Afraid to Be Creative with Lighting
No two products are exactly the same. In the same way that fabrics and textures can vary, so can light. Even if you’re using the same setup for each item, the light can vary from product to product. If you’re using natural light, this will happen naturally. However, if you’re using artificial light, you can manually change it to suit each product.
Get an Angle That Shows off Fit and Details
You want your images to show off the best possible side of your product. This means that you want to get shots from an angle that shows off the fit and details of your apparel brand.
You can also try shooting from the above angle. This will give you a great view of the stitching and other details, but you’ll need to be careful not to shoot too close to your product. Otherwise, it may end up looking distorted and weird.
Don’t Skimp on Quality
Product photography is important – yes, but it doesn’t have to be super expensive. If you’re on a budget, you can try to use natural light, props, and creativity to get a great effect without spending a fortune on equipment.
It’s important to note that, while you don’t have to spend a lot of money, you do still need to buy high-quality equipment. If you try to cut corners here, you’ll end up with images that aren’t up to scratch – which will hurt your brand in the long run.
One of the most important is snapping high-quality images of your clothing designs before you create them. This will give you plenty of scope for editing and playing with different lighting and color schemes once you have them in front of you on a computer screen (rather than in your head).
Well Positioned Garments
If the garments are not in the ideal photography condition, making efforts to take the best camera shots will just go futile. Therefore, before even beginning the actual shoot, you must ensure that the clothes are well-ironed and lint-free. If there are the least flaws in the garment, the pictures will come out to be the best.
Shooting With Models
Apparel product photography done with models stimulates a human connection among potential online buyers. A product image all alone will attract the viewers but images showing a model wearing clothes will work wonders and allure people into buying the apparel products.
Branding is Just as Important as Product Shots
While you’re taking your apparel product shots, don’t forget to take a few images of the branding. Not only will this give you a few more images to post online, but it will also show your customers that you take quality seriously.
Not everything has to be shot in close-up. Try to get a few waist-up shots that show off your logo and other design elements.
Add a Little Mystery with Darker Shots
For some of your product photos, it may be a good idea to go with a darker look. This will show off your product and give it a more upscale and luxurious vibe. If you decide to go this route, don’t forget to also take a few lighter shots for your website.
Product photography is an important part of any clothing brand’s marketing strategy. It’s the first thing that people see when they look at your products, so it’s important to get it right. Follow these clothing product photography tips. You should be able to create some stunning product images of your apparel products that will help to attract more potential customers to your site or on your e-commerce store whether it is on amazon or elsewhere.
Clothing Product photography is not as hard as it seems to be. It is essential to look over all the aspects that play a pivotal role in producing commercial-worthy images. The expert tips mentioned in this article will help you to accomplish your photography skills. However, you also have the option to hire the best apparel product photographers at Impression Product Photography Studio in Montreal, Canada.