Impression Photography

How do you get professional Product Photography for an online clothing store?

In This Article

The fashion industry is highly competitive, and success can be difficult without being careful and on top of your game. To avoid losing money, investing in product photography for your online clothing business is crucial. This method attracts customers and establishes the legitimacy of your business. If you’re new to clothing product photography, this blog provides a comprehensive guide for those new to the field. So keep reading!

Why is online clothing product photography important?

Ecommerce photography Montreal is crucial for a clothing store’s online presence, as it connects the physical store to the digital world. It creates high-quality images for the store’s website and is particularly useful for digital marketing on websites, social media platforms, and other digital channels, leaving a lasting impression on customers.

product photography

What Does Magnificent Clothing Product Photography Require?

To begin shooting product photos, your photography expert must have the necessary equipment. The right equipment in capable hands can ensure that your images stand out and have a significant impact. Here’s what you should check:

  • Lighting apparatus

A softbox creates homogeneous, diffused light to highlight a product’s features while softening harsh shadows. A ring lamp works well for highlighting features in close-up shots because it provides consistent lighting. Natural lighting, on the other hand, is ideal for achieving a softer, more organic appearance, especially if you have access to a well-lit environment.

  • Expert photographers

Experts in clothing product photography Montreal should have the necessary experience and expertise to capture professional-quality images. Before signing a contract, conduct a background check to ensure that the company’s photographers are qualified. This ensures that you get the best results. 

  • Cutting-edge camera

A good camera is required; DSLRs and mirrorless cameras offer greater control over settings and superior image quality, making them ideal for professional results. Fortunately, modern product photography studios use high-resolution cameras to capture every detail of your product. 

  • A studio

The majority of product photography should take place in a studio, though some fashion clothing and accessories can be photographed while models are wearing them. Check to see if your product photographer has a well-equipped and ready-to-work studio. To get the best results, add a variety of props.

  • Resources for editing

The editing resources are also important to check. Clothing photography is not complete until the photos have been edited for flaw removal and enhancement. Request that the photography company tell you more about their editing process and expected results. 

How to Perfectly Set Up Your Shoot?

Professional-looking shots require well-planned setups. To create the ideal shooting environment, take the following steps:

  • Choose the relevant studio.

Choose a studio where you can control the lighting and set up different props for the best shot. Make sure there is enough space to move around and change settings as needed.

  • Clean and iron the clothes

Clean and iron the clothes to improve the overall appearance and professionalism of your photos. Clean and iron each piece of clothing before the shoot to remove wrinkles and spots.

  • Setting up the lights

Use a key light, a fill light, and a backlight to create depth and dimension. Additionally, make sure you’ve softened the light with diffusers. This is also part of the editing process, which occurs in the office following the shoot.

What Are the Clothing Photography Packages You Can Choose From?

Clothing photography is available in packages. Experts offer various packages to meet the needs of different clients. The expert you select will undoubtedly provide you with a list of options to consider and will assist you in understanding each one. Here are these options:

  • Model

Model photography is a method in which a model wears clothing and accessories for the shoot. This increases the impact of the photographs by showing potential customers a realistic outcome. However, this photography incurs an additional fee for the model.

  • Ghost Mannequin

One of the most popular clothing photography packages is the ghost mannequin package. Clothing and accessories are photographed on a mannequin, which is then removed from the final images. This technique reveals all of the contours of the clothes, making it ideal for Webshop product descriptions. 

  • Others

There are different packages available depending on the clothing photography company. They include shadowed images, images with white or black backgrounds, single and double products, and more. Take your time selecting a package that will generate positive results for your clothing products.

How Do You Get the Perfect Shots?


  • Use Rule Of Third

Use the rule of thirds to create photos that are visually appealing and balanced. This technique not only adds depth to your images but also naturally directs the viewer’s attention to the most important aspects of your product, making them more dynamic and appealing.

  • Attention to detail

Pay close attention to the details and maintain your focus. Making sure your product is properly focused is critical because out-of-focus photos can give an amateurish impression and turn off potential customers. To prevent camera wobble, use a tripod; then, manually adjust your camera’s focus settings to highlight important details.

How should your product photos be displayed?

After creating product photographs, present them on social media or in an online store to promote your business. Some clothing photos are used on the store’s website, like in Amazon Product Photography Montreal, while others are used for digital marketing. This ensures your products are well-sold and reach potential customers. Ensure that potential customers see the best photos with all of the necessary details to encourage them to purchase from your store.

In the end,

Product photography can elevate your clothing retail business to the next level, ensuring that you meet your goals. Hiring the best Montreal product photography professionals, like those from Impression Photography, will make a significant difference today.

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