The COVID-19 pandemic has led to the rise of the e-commerce sector. Born out as a necessity, e-commerce has now turned into a convenient option for shoppers to shop from the comfort of their homes. With rising competition among shopowners and tight competition to keep sales consistent, one needs to set themselves apart from their competitors. One way to do this is through taking professional E-commerce Photography Montreal services.
In e-commerce, retailers do many things to increase their conversion rates; one effective measure is using high-quality images. Beautiful product images give the customer the feeling that they’re buying high-quality products. If you’re an e-commerce retailer and are looking to sell products at a consistent rate, you’re at the right place. In this blog, we’ll explore some valuable tips to enhance your product photography game and drive more sales.
What is product photography?
E-commerce product photography refers to the art and science of creating high-quality product images that drive sales for the product. These high-quality and appealing images are used on e-commerce websites such as Amazon, eBay, and so on to showcase products to potential customers. The primary goal is to sell the product and drive profit from it.
What makes a great product picture?
Professional-looking photographs are a great means of conveying to your customers the effort, time, and pride you have taken in your work. It helps develop a strong brand image among customers and wins the loyalty of clients.
Apart from crucial technicalities, a great product picture is one that helps the customer extract as much information as they can. A great product picture is simple, distraction-free, well-lit, and keeps the product in focus.
Additionally, pay attention to the emotions and mood the photograph is conveying. For instance, if you’re selling a summer dress worn by a model standing under the warm light of a sunset in a field, it communicates the emotion of summer, warmth, and freedom. Or a water bottle kept in the sand and with a blurred background of an ocean delivers the essence of life—its highs and lows—and conveys the emotion of thirst.
Product Photography for E-commerce gives the viewers the idea of using the product in real life and communicates certain emotions that inspire the customers to buy the product. There are many props, quotes, and techniques that professional photographers use to convey these emotions, such as lighting, props, poses, colors, and background. With a combination of technical and creative skills, it creates a synergy of emotions that inspires the viewers to connect with the product and thus buy it.
Tips to sell products with high-quality product photography
Lighting is undoubtedly a crucial component in professional photography. Irrespective of the device you are using for capturing photographs, the lighting source remains an important factor in providing high-end results.
The first and foremost thing you need to keep in mind is the intended use. If you’re planning to shoot in a high-end studio to shoot electronic products on a daily basis, then budget lighting options are not for you. For occasional shots, budget lighting is a wise option. However, it’s obvious that choosing the lights is not simply limited to the intended use but also to what you’re shooting and how you’re planning to conduct the shoot.
Broadly speaking, there are two categories of lights: continuous lights and flash or strobe lights. Continuous lights, as the name suggests, mean the lights stay on continuously until you switch them off. While strobe lighting only fires when the camera is fired.
Some crucial tips are:
- Position the light in front of the product for an even exposure suitable for generic product photos.
- To avoid shadows, use softer lights, while for strong shadows, use hard lights.
- Professional Product Photography Montreal services give you the power to adjust lighting conditions according to your suitability as compared to natural lights.
Use a white background.
For many e-commerce websites, the first criterion that goes into qualifying and adding images is having a plain white background. A white background is preferred for many reasons, such as:
- It removes distractions from the background.
- It ensures image consistency.
- Popular e-commerce sites like Amazon prefer white backgrounds.
- It is a cost-effective means to create a clean-looking background.
Tips to create a white background:
- Use a white, seamless background paper.
- Keep some distance between your subject and the backdrop.
- Don’t overexpose the background.
- Get paper versions, as they can be cut off when the part is dirty.
Camera height and camera position
Camera height and position are important in product photography. Moving the camera either up or down makes the product visible from different places and makes it look different in each image. Hence, you need to be sure of the camera placement for the ideal position to make your product look accurate and at its best. This is especially true for the main shot.
Also, the effect of your lighting will dramatically change depending on how you place your camera. Remember to place the camera at an absolute square to the subject. This means placing the camera at the absolute level, neither upwards nor downwards.
Effective composition is crucial in product photography to capture the viewer’s attention, convey the product’s features, and create a visually appealing image.
Rule of thirds: Divide the frame into thirds both horizontally and vertically. Position key elements, such as the main product, along these lines or at their intersections to create a balanced and visually pleasing composition.
Centered Composition: While the rule of thirds is a useful guideline, sometimes placing the product at the center can create a strong and balanced composition, especially for symmetrical products.
Additionally, you can also take Amazon Product Photography Montreal services to take professional pictures specifically for popular e-commerce platforms like Amazon.
In conclusion, product photography plays a pivotal role in the success of e-commerce businesses, especially in Montreal’s thriving market. By understanding the essence of great product images, mastering lighting techniques, opting for white backgrounds, carefully considering camera placement, and following effective composition principles, e-commerce retailers can set themselves apart from the competition and drive more sales. High-quality visuals not only showcase products but also convey a brand’s dedication to quality and customer satisfaction.