Fashion product photography deals with capturing individual fashion items or products in a way that highlights their design, features, and details to encourage viewers to buy them. When it comes to fashion product photography for your e-commerce store, you certainly want to get it right. Fashion photography using the right techniques has the power to turn mere browsers into loyal customers. If you’re searching for the best fashion product photography tips and tricks, you’re at the right place!
In this blog, we’ll talk about some of the juiciest tips and tricks of fashion product photography to boost your brand like never before.
Fashion photography lighting techniques
Having a strong message and mood before you start capturing photographs makes choosing the lighting style easy.
For visual impact in fashion product photography, choose directional lighting, which means light not hitting the subject from the camera’s point of view (POV). It should be off to one side, and or higher than the subject. Light coming from one side or from behind the subject with some light reflected back onto the subject from the camera’s POV gives it a more professional appeal.
Decide on the following things:
- Intensity: how strong do you need your light source to be?
- Direction: relative to your subject, where should your light source come from?
- Quality: What quality of light do you need? Should it be sharp and hard, or soft and diffused?
Whether you shoot with the help of a natural light source or an artificial one, these considerations will give you greater control and allow you to craft product images that are of high quality rather than simply capturing them.
Posing ideas for fashion product shoots
Fashion product photography leaves you with three choices to showcase your product: flat lays, ghost mannequins, or models. While each comes with its own pros and cons, here we specifically talk about working with models.
The first thing to ensure is that by the time you come to the point of directing your talent, you should create a natural and seamless flow of multiple factors like the message and the product, mood, camera, equipment, background, and lighting. After deciding on these factors, you’re ready to engage the model in bringing the core message of the product to life.
The key tip to directing the model while shooting is to break this process into two parts: posing and directing.
- Posing: Mainly, there are four basic positions: standing, sitting, lying, and crouching. With these four poses combined with additional elements like hand movements, arm gestures, weight distribution, and expression, you can create infinite poses. However, as the star of the show is the product itself, standing is the only pose method you can use.
- Directing: Start with feet and direct the model through foot placement and weight distribution. Angels and planes (pelvis, torso, and face) will create more dynamism in the photos. Additionally, ensure that the model’s expression effectively conveys the brand’s message through the product.
Additionally, you can do some research on styling tips for fashion photography to get inspiration from your competitors.
Capturing details in fashion products
Capturing details in fashion products is called taking detailed shots. Fashion products such as jewelry, sunglasses, belts, and other such accessories need detailed photography to capture minute details to showcase the product in the right manner.
The key feature of a detailed photo is image resolution. The higher the resolution, the more detailed the image. As a photographer, you need to understand that there are several ways in which the resolution of digital cameras is described:
- Pixel count: The pixel count refers to the total number of individual picture elements (pixels) in an image. It determines the image’s resolution and level of detail. A higher pixel count results in sharper and more finely detailed images.
- Spatial resolution: Spatial resolution refers to the level of fine detail that can be distinguished in an image or display, usually measured in pixels per unit area (e.g., pixels per inch or pixels per centimeter). It determines how clear and sharp the image appears. Having higher spatial resolution allows for finer details to be visible.
- Spectral resolution: Spectral resolution in photography refers to the camera’s capability to capture and differentiate between various colors and wavelengths in an image, enabling the representation of fine color details and subtle variations in the scene’s spectrum. Higher spectral resolution results in more accurate color reproduction and enhanced visual fidelity.
- Temporal resolution: Temporal resolution in photography refers to the ability of a camera to capture and represent rapidly changing or dynamic events with clarity and precision over a specific time interval, determining the level of detail and smoothness in motion portrayal. The higher temporal resolution allows for capturing fast-paced action or changes with minimal blurring and more accurate sequencing.
- Radiometric resolution: Radiometric resolution in photography refers to the camera’s capacity to detect and record subtle differences in brightness or intensity levels within an image, influencing the ability to distinguish fine tonal variations and details in the captured scene. Higher radiometric resolution enables more nuanced shading and greater sensitivity to variations in light and color.
Editing tips for fashion product images
Editing is the final step in fashion product photography. Editing is what gives life to your product photos. For editing, you need to have certain editing software to aid you in the process. Adobe Photoshop, Adobe Lightroom, Pixir, and Luminar are some of the most popular editing software.
Here are the following key aspects that you have to work on while editing your photos for fashion product images: –
- Cropping: When cropping, follow the “Rule of Thirds.” Position the main elements of the product along the intersecting lines or near their intersections to create a visually appealing and balanced composition.
- Adjusting Levels: Use a histogram as your guide. Ensure that the histogram spans the entire tonal range without clipping at either end. This helps maintain details in highlights and shadows.
- Making the Background White: To create a seamless white background, adjust the product’s contrast separately from the background. This prevents any unwanted shadows or tones from interfering with the background’s whiteness.
- Using Curves in Photoshop: Utilise the “S-curve” technique. Create a slight “S” shape on the curve adjustment, lifting highlights and deepening shadows. This adds depth and dimension to the image Correcting Colours: Use the “Selective Colour” adjustment to fine-tune specific color ranges. This allows precise color adjustments without affecting the entire image, helping you achieve accurate and consistent colors.
- Sharpening Images: Use the “High Pass” filter to control the sharpening effect precisely. This helps prevent oversharpening and maintains a natural appearance.
- Combing Photos, if Required: Ensure consistent lighting. When combining multiple images, ensure that the lighting direction and intensity match seamlessly to create a unified final image.
In conclusion, mastering fashion product photography requires a blend of creative techniques and meticulous editing. From crafting the right lighting and poses to capturing intricate details, each step plays a pivotal role. Skillful editing, encompassing cropping, color correction, and sharpness adjustments brings life to the images.