Impression Photography

The Art of Selling Sparkle: What Are E-commerce Jewellery Photography Tips?

In This Article

To excel in jewellery product photography, learn various techniques and tips. Despite the challenges of capturing sparkly objects, having the necessary skills is essential. If you’re new to the e-commerce scene and need help affording a photographer, we can simplify the process by selecting the right equipment and avoiding common mistakes. In this post, discover the secrets of jewellery photography and start your journey towards success.

What Are the Necessary Tools for Jewelry Product Photography?

To begin photographing high-quality jewellery products, you must first acquire the necessary tools. This equipment list is based on the purpose of the photography and the type of photograph you need for your business. For a proper studio photography setting, you need the following items:

  • Tripod

For stability, a tripod is essential. It allows you to take sharp photographs with a steady hand. It reduces camera shake and ensures that your product is always in focus.

  • Background

A killer photograph cannot be imagined without a suitable backdrop. No matter how advanced your photography skills are, select a neutral colour backdrop for the jewellery. Colour palettes may be white, black, or grey. This colour helps to keep the focus on the product. You can choose between paper rolls and fabric backdrops.

  • Supplies for cleaning

Keep jewellery and lens cleaning supplies on hand in case of an emergency. To achieve the best results, clean the lens, jewellery, or camera gear between shots. Always keep microfiber cloths, lens cleaner, and compressed air on hand to clean up any mess.

  • Right Camera

Photography for e-commerce sites like Amazon Product Photography Montreal is crucial for brand promotion, and a mid-range DSLR camera is recommended for optimal results. Choose a macro lens for close-up shots, with focal lengths of 60mm, 90mm, or 100mm, to capture high-resolution images. Avoid low-resolution images to promote your brand effectively.

  • Lighting Equipment

Product photography relies on proper lighting to highlight details and sparkles in jewellery. To achieve the best results, purchase a lightbox to eliminate shadows and diffuse harsh light. Use LED or studio lights for continuous support and control of brightness and colour temperature. Consider purchasing reflectors to direct light onto the product, making it the focal point. These tools ensure perfect pictures every time.

  • Include Props

You might be wondering what purpose props serve in jewellery photography. Props such as jewellery stands, display cases, or any textured surface improve the overall presentation of your photography.

  • Remote Release of Shutter

This is an excellent invention in today’s photography world. It enables you to operate the camera shutter without touching it. As a result, you can easily capture the perfect shot without fear of shaking it.

What Are the Best Jewellery Photography Strategies?

  • Use props carefully.

Jewellery is already so extravagant that you won’t need anything else to enhance its appeal. The best practice is to keep the props to a minimum. Do not use complicated props to overshadow the beauty of your product. The best product photography tip is to concentrate on the angles. Your piece will shine through even in its most basic form.

  • Precision

One important tip for product photography is to keep the focus. And it should always appear on the product. The object may be smaller, but precision always extracts the best from the product. So, the jewellery photography Montreal tip is always to highlight the product’s sharp, clean look. Try experimenting with various angles and perspectives. Look for the most flattering position for your jewellery. Consider overhead shots, close-ups, and multiple angles.

  • Experiment with lights.

What we mean is to maintain the proper white balance. Try to photograph the product in daylight, as it produces the best results. Play with the light, shadow, and reflection until you’re satisfied with the results.

  • Post-Processing

Once you’re satisfied with your photography, it’s time to edit the images. To improve your photo, use professional photo editing software. To achieve the most natural-looking results, colour and sharpness should be balanced. You can also hire a professional to do the image post-processing for you.

How should the image be optimized for the website?

For best results, optimize the jewellery images before uploading them to your e-commerce site. It ensures a happy and quick-loading website. Here are some optimization tips you can use:

  • Make sure to resize the image according to the dimensions of your website. Avoid using large images, as they can slow down your website. The recommended image size is 1024 x 1024 pixels.
  • The best practice is to use the image name, which helps Google understand the image and allows users to easily find it on search engines. When naming an image file, choose words that accurately describe the image. No numbers or signs. Do not use spaces; instead, separate words with dashes or underscores.
  • You should understand the image formats that are used for various types of images. JPEG is used for images that contain a lot of colours and gradients. The PNG format is used to achieve transparency. The SVG format is used for logos, icons, and other simple graphics.
  • There are online tools available that can compress an image without compromising its quality. Compressing ensures that the image weight is not excessive for the website. Maintain an image weight of 5 MB to 20 MB.
  • The image alt description allows visually impaired people to easily understand the image. Additionally, it instructs search engines to crawl and index the image. When providing alt text, make sure it is short, concise, keyword-focused, and not spammy.


Jewellery photography is a multi-faceted task that requires meticulous attention to detail and perfect execution. To capture the beauty of jewellery, learn best practices and avoid common mistakes like incorrect background, composition, overediting, poor lighting, incorrect colour mode, and dirty or smudged jewellery. To stand out in Ecommerce jewellery photography, invest in high-quality equipment and learn proper techniques for presenting your jewellery to potential customers.

Scroll to Top