In the fast-paced world of e-commerce, visually appealing product photography is a non-negotiable element of success. Online shoppers do not have the option of a sensory experience like those who purchase through a store; hence, they rely on e-commerce product photography for their buying choices. To help you make the most of your e-commerce photography, we’ve compiled a list of the 8 essential elements that can set your online store apart.
What is e-commerce product photography?
In simple terms, e-commerce product photography is product imagery captured to boost sales online. Today, most commonly, product photography is used for e-commerce or social media.
This type of photography plays a crucial role in the success of e-commerce businesses, as it directly influences a customer’s perception of a product’s quality and features, often serving as the first point of contact between the customer and the product.
What Are the Key Elements of Successful E-commerce Product Photography?
- Experienced product photographers:
High-resolution, sharp, and clear images are a must for good sales, and an experienced photographer knows how to do just that. Experienced Montreal product photographer understands your requirements first, create an authentic representation of your brand, have product lighting skills, and know how to handle product photography equipment to their best level.
Additionally, experienced product photographers are production-minded people. An experienced photographer can work quickly and efficiently, balancing the quality of photography with balanced production.
- Proper Lighting:
Lighting is undoubtedly one of the most critical aspects of e-commerce product photography. It has the ability to distinguish excellent-quality pictures from average ones. The positioning of the light, its sources, and its colors affect the final appearance of the image.
Here are some tips to use lighting to its maximum potential:
Positioning the light in front of the subject means achieving an even exposure, which is suitable for generic product photographs.
Use softer light if you want to avoid shadows, and use hard light if you want to create strong shadows.
Professional photo studios are best suited to adjust lighting conditions to suit your needs. Artificial lighting enables you to change the light’s direction, strength, color, and other factors that influence the picture outcome.
Choose the light source wisely. Different light sources impact the color of the image as well. Keep an eye on the white, which helps you balance colors as they appear in real life.
- Clean Background:
A clean, distraction-free E-Commerce Product Photography background helps your product stand out. White or light grey backgrounds are popular choices, as they are distraction-free. A plain white background removes unwanted shadows or colors and makes the picture look more professional instantly. It also helps your customer stay distraction-free and pay attention to the product details.
To achieve a clean white background for your images, you need to create an “infinity curve” (what it is known for). Place the product on a curved sheet of white paper or material so that the image captured does not have any horizontal lines behind it. A white background also helps you edit photos in the software with much ease.
- Paying attention to composition
Composition is the arrangement of elements in a photograph. This arrangement is what makes a photo succeed or fail. The elements should be arranged in a way that brings out the meaning of the photograph. Make your composition complement the product.
Along with this, use the rule of thirds to divide frames for optimal composition. The rule of thirds involves diving the frame between the two equally spaced horizontal and vertical gridlines, forming a three-by-three grid. The compositional elements have to be placed where the lines of the grid intersect or segment your image. A photograph with interesting elements from top to bottom and side to side is likely to be more successful.
Angle is one of the crucial factors in Ecommerce Photography Montreal. Some products are easy to shoot, while others require expert positioning depending on the size, shape, color, or product type.
A skilled professional product photographer takes that chance and thus experiments with angles. Different angles, profiles, and close-ups are essential for buyers to finalize their buying choices. Since there is no feeling of touch or feel in online shopping, pictures are the only source of information for the buyers. Hence, the photographers need to capture as many crucial details as possible. Customers should be able to see all sides and features of the product. This builds trust and helps them make informed decisions.
- Quality vs. quantity
Many photographers believe in the quality of the product images, while others believe in taking as many shots as possible so that it won’t create a problem if they need to replace that shot with another. However, experienced photographers understand that it’s not just about quality or quantity; in fact, it’s about striking a balance between the two.
A skilled photographer knows resourceful ways to capture high-quality pictures that have the power to impress and motivate buyers without draining our resources.
- Pay attention to the photograph size.
Product photographs should be consistent. Keep a large enough margin between each product and its border. If the product photographers are not of the same size, then it can impact the potential customer browsing experience as visually, it looks imbalanced.
Try to make your photos look consistent all over. Consistency helps make your photos look professional and delivers a strong message for your brand. Maintaining a consistent style for your product photographs makes it easier to update and add new products to your catalog. You can use the same templates and processes, saving time and effort in the long run.
- Editing software
At last, editing is a crucial stage in deciding the final outcome of the product photograph. There are many popular editing software programs that a team of professional photographers use to edit images and create a final outcome. Some include Pixir, Photoshoot Elements, Canva, Fotor, and Photo Pos Pro.
Editing for Product Photography for Ecommerce allows for enhanced overall image quality. You can adjust exposure, sharpness, and color balance to create a more appealing and eye-catching image. It aids in ensuring all your product photos have a consistent look and feel. This consistency is vital for maintaining a cohesive and professional appearance on your e-commerce website.
At last, editing Editing allows you to correct imperfections in the original photographs. You can remove dust, scratches, blemishes, and other distractions that may have appeared during the photoshoot.
In the dynamic realm of e-commerce, effective product photography is a linchpin for success. These ten essential elements, ranging from experienced photographers to meticulous editing, converge to craft compelling images that engage, inform, and instill trust in online shoppers. A blend of artistry and technique, they elevate your product presentation, setting your online store on the path to success in the digital marketplace.