If you’re a large e-commerce retailer or even a small business owner, you need to post professional product photographs on your website to attract customers to your brand. Having professional Product Photography Montreal services can create a huge difference in the way the customers perceive your brand. Since online shopping is becoming the norm, professional-looking images are crucial to attracting attention, building trust, and ultimately driving sales. Applying creativity, and the right techniques to produce stunning product photography can make your website appealing to the customers. In this blog, we’ll understand the right way to take professional product photography to appeal to a wide range of customers.
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Understand the Basics of Lighting
Proper lighting is one of the key aspects of product photography. Although natural light can work well, using studio lighting equipment from Product Photography Montreal services often yields more consistent results. Common choices include softboxes, umbrella lights, and ring lights. Additionally, reflectors can help bounce and diffuse light, reducing harsh shadows and creating a more even lighting effect. Keep lighting and reflectors in mind the next time you’re photographing your products!
Here are the few basics of lighting that you need to understand:
Natural Light
Montreal is famous for its stunning natural light, so make the most of it for capturing the best shots. Position your products near a big window during the day to benefit from the soft, diffused sunlight. If you’re photographing outdoors, aim for early morning or late afternoon light, as it’s gentler and provides a more flattering tone.
Artificial lighting
When shooting indoors or at night, using artificial lighting can be very effective. Softbox lights or ring lights are great options as they help to diffuse the light and reduce harsh shadows. Place the lights at 45-degree angles on either side of the product to ensure even illumination. If you want more control over the lighting, think about getting adjustable lighting kits.
Reflectors
Reflectors are objects with a highly reflective surface. They bounce back the light onto the product, softening shadows and filling in dark areas. With the help of a professional reflector, you can reach the desired effect.
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Choosing the right background
The right background in Montreal product photography can make or break a picture. The right background minimizes distractions and influences the overall customer perception. It can help customers visualize how they would use the product and positively influence them to buy it.
A white background is highly recommended as it’s easier to edit in the post-production phase and creates clean, distraction-free product photos that are easier for a customer to process. You can hire Amazon Product Photography Montreal services for capturing product images on a white background and editing them according to the requirements of Amazon. However, in many cases, such as lifestyle product photography (showing a product for sale in the context of the environment in which it’s used), using a textured or coloured background can add personality and context.
To create the right background for the product photography in a budget-friendly manner, you need the following things:
Shooting table
If you’re shooting for multiple products, it’s best to order a white sweep. Also, you can choose a DIY option by making a chair-mounted sweep with the help of white craft paper. You can push the chair back against a wall and tape the craft paper on the wall above the chair to allow it to fall to the ground. This is best for creating a clean transition between the vertical and horizontal planes when you position the product on the chair.
Light tent
Another budget-friendly option to build your backdrop is to build your light tent to create a lightbox. For a DIY lightbox, you need a plastic storage container placed on its side with the lid off. Now cover the bottom and all other sides if you want to create more evenly distributed light with white paper. Lastly, place an artificial light on either side of the container or use natural light from a nearby window.
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Understand the best camera angles.
As every type of photography has its characteristics, for e-commerce product photography, some angles work better than others. With different perspectives of a single product to a shopper, you can answer questions that the buyer has when your product description fails to explain.
The way you capture and compose the shot is as crucial for lighting and background. It’s best to try different angles to understand and showcase your product in the best light.
Some composition tips are:
Highlight key features: Whether you’re photographing a piece of jewellery, a handmade item, or a tech gadget, ensure that the image emphasizes the product’s most crucial features that make it unique from the competition.
Shoot from different angles: the key factor to keep in mind while shooting for a product is to shoot it from different angles to capture the best shot and the most flattering one. You can try a straight-on shot, a 45-degree angle, or a top-down shot to show more depth and dimension for others.
Rule of thirds: for a balanced and professional-looking composition, it’s best to use the rule of thirds. In the rule of thirds, imagine the frame to be divided into three equal parts both horizontally and vertically and position your product off-centre; align it with one of these lines or intersections. This technique can help make the image feel more dynamic.
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Consider hiring professional photographers.
While the internet has plenty of information on tips and tricks to get great photos, nothing can match the expertise of professional photography services. Professional Ecommerce Photography Montreal services such as Impression Product Photography can help you gain high-end products and consistent results.
A professional product photography service can help you get access to modern, high-tech, and the latest technological tools to produce high-quality images. Professional photographers have immense expertise and years of experience and training in correct lighting, set design, production, and visual communication.
Conclusion
High-quality product Photography is crucial for establishing trust and boosting sales in the e-commerce space. By perfecting your use of lighting, backgrounds, and camera angles, you can produce striking images that showcase your products effectively. For the best results, think about hiring professional photography services to enhance your brand’s image.
