Professional photography may make a huge impact on a seller’s ability to get their products seen on Amazon. Having your items photographed by a professional might make them seem more enticing to prospective buyers.
Expert photography has the potential to give your items an edge over the competition. Use high-resolution, professionally shot photos of your items to attract more buyers and boost your sales.
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Aside from enhancing credibility, excellent photography helps win over skeptical buyers. Customers are more inclined to buy your items if they see that they are of great quality in the photographs that you provide. It’s a great way to keep your current customers happy and attract new ones, all while boosting your brand’s reputation.
1. Remember Amazon’s Technical Requirements Before Filming
Know and follow Amazon’s technical specifications before filming any content for the platform. For example:
File format: Amazon recommends uploading video using the H.264 codec and MP4 as the container format.
Resolution: Amazon’s video player supports a wide variety of resolutions, from 240p all the way up to 4K. But 1080p is the recommended resolution.
Aspect ratio: Several aspect ratios, including 4:3, 16:9, and 1:1, are all supported by Amazon. Nonetheless, 16:9 is the preferred aspect ratio.
Bitrate: When it comes to bitrate, Amazon suggests 10 Mbps for 4K and 5 Mbps for 1080p.
Audio: Amazon is compatible with both stereo and 5.1 surround sound systems. It is suggested that audio be compressed to 128 kbps.
Films that don’t pass a technical test before uploading run the risk of being rejected by Amazon, so be sure your videos are up to snuff.
2. Using Product Placement And Visual Appeal
Product positioning refers to the steps used to shape customers’ mental pictures of a product. In order to do this, marketers use methods like advertising and branding. Product positioning works to set a product apart from the competition and increase its appeal to a defined consumer audience. The term “image quality” is used to describe a product’s overall aesthetic value in terms of details such as sharpness, color correctness, and contrast. Having high-quality photographs of a product might make it seem more expensive and more desirable to buyers. The success of a product’s advertising and sales efforts are influenced not only by the product’s price and features but also by the quality of the product’s pictures. A product’s chances of commercial success increase if it is prominently featured and presented in a positive light.
Amateur photographers on Amazon might benefit from some advice on how to take better pictures. Having professional-looking product photography taken of your wares is highly recommended. Lighting has a major role in how well a product is shown in a photograph; therefore, a lack of it may drastically lower the quality of the image. Dark areas provide an unfavorable light on a product, which might diminish consumer interest. Photographers may use either studio lighting or natural light to get stunning product photographs in results. To learn which angles complement the available light at a given time of day, it’s essential to try them out for yourself in the area you’ve been allotted.
3. Spend Less Time Researching Amazon’s Features
When adding images to your listing, you may see “300 DPI” or something like that. To sum up, this is something you need only worry about if you plan on printing your images, but not if you plan on uploading them. Furthermore, since publishing your photographs to the listing might take a long time, it’s a good idea to accomplish other micro-tasks while they’re uploading. Don’t refresh your browser unless you’re experiencing serious connection issues if the procedure seems to be taking too long.
Use the tools offered in Amazon Seller Central to fine-tune your product descriptions. These are the features that a seller needs to be aware of. When photographs are uploaded to Seller Central, the platform instantly begins processing and compressing those images. They have not experienced any more decompression. It is recommended that picture-editing tools not be used since Amazon will put its logo on your product listing regardless of whether or not you use such tools.
4. Listen To Photography Experts’ Round-Up
Successful users of Amazon optimization photography service often boast about their experience in customer reviews. Instead of relying on Photoshop, they suggest experimenting creatively in front of the lens. Customers will have greater confidence in you if you use the camera more often.
In conclusion, investing in professional photography is crucial if you want to increase your product’s exposure and sales on Amazon. You may find many talented and experienced photographers in Montreal that can capture stunning photographs that do justice to your merchandise. Hiring a Montreal-based professional product photographer can help your goods stand out from the crowd and strike a chord with their intended buyers. Additional services like picture editing and retouching, product styling, and virtual or 3D product photography may assist to boost your product’s aesthetic appeal and set it apart from the competition.