E-commerce product photography is crucial as it communicates a company’s trustworthiness to customers and influences their purchasing decisions. Customers may not express their concerns directly, but if the product appears cheap in the photos, they may be thinking otherwise. Over 90% of consumers prioritize images in their purchasing decisions, making the best first impression. Good product photos are essential for converting viewers into customers and ensuring the quality of your business. To perfect your online product images, check out this guide about the best Ecommerce Photography Montreal practices:
E-commerce product photography Practices
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Use big images.
Zoom features on e-commerce sites are typically only enabled when the image is large enough. Many shoppers value the ability to see product details, such as the fabric or material used, the cut, and other finer details. Include this feature to help your customers make more informed purchases and reduce returns due to misaligned expectations. 50% of online shoppers prioritize large, high-quality product images over product information, descriptions, or reviews, highlighting the importance of effective Montreal product photography in attracting customers.
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Make reliable photos
It is critical that your photos accurately represent your product, particularly the colour of the product, as closely as possible. To accomplish this, avoid using filters. Also, if the product changes in any way, you should take new photos. If customers receive a product that does not meet their expectations, they will leave negative feedback. High-quality photos not only increase conversion rates but also make your products appear more premium and your brand more trustworthy. Use 360-degree views to give customers more confidence in their purchase, resulting in fewer hesitations and higher satisfaction.
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Photograph Every Type of Product
As you might expect, product images can help your business increase its online sales significantly. Customers who like what they see are more likely to put the item in their cart. If your product comes in a variety of styles or colours, make sure you have images for each. Customers want to see exactly what they’re ordering, and if you don’t include photos for each style, you may miss out on a sale.
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Avoid taking busy photos.
You don’t want your product photos to look cluttered. Negative space is important for keeping customers focused on the product and away from distractions. Busy backgrounds can take away from your product and potentially confuse customers. They can draw customers’ attention away from the main attraction, your product. While you may want to include photos of your product in action, you also need a focal product image on a plain background. When photographing products, keep the background simple.
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Utilize light photos.
Light is a crucial factor in photography, influencing the brightness, tone, mood, and atmosphere of the images, as well as the overall mood. If your photos are too dark, customers will be unable to see what the product looks like. Using spaces with a lot of natural light or a product photography light box is the best way to get bright photos. The advantage of using only natural light is that it captures the colour, texture, and detail of products more accurately. This results in more realistic images and gives buyers a better sense of what they’re buying.
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But not so light.
Exposure is the amount of light that reaches the film or camera sensor when a photograph is taken. If a photo is overexposed, it means it is too light. The digital camera’s sensor receives too much light, resulting in little detail and a washed-out appearance. Always remember that bright photos are necessary to display the product, but too much brightness may cause the image to appear washed out. You must balance the light and use editing tools to ensure that the photo has a good balance of shadows and brightness.
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Several Images for Every Product
Make sure to show the product from various angles. It’s always a good idea to include a few lifestyle photos alongside the standard white background photos. This depicts the product in use and adds an emotional component to it. This type of photo is also suitable for social media posts and website banner images. Product photos can assist online stores in displaying the true look and feel of what they sell. However, this is not the only reason you should include more than one product image in your listing. The other reason is straightforward: product photos influence return rates.
Other Practices
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Natural vs. Artificial Lighting
If the product is intended to be used outdoors, you’re using a model (people look better in natural light), or you’re attempting to show the product in context rather than specific features. Artificial light focuses light on a surface in a specific way. This light is best used when you want to show a lot of detail about the product. When deciding which type of light to use, a good rule of thumb is to use either artificial or natural light, never both.
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Photography for Website vs. Social Media
To showcase your products on Instagram, use lifestyle or user-generated photos instead of standard product images. Maintain a casual, fun, creative, and human aesthetic on social media platforms. Companies should ensure a consistent aesthetic across all posts, as seen with Pepsi’s Instagram profile. The brand’s personality is reflected in influencer-style photos, appealing to a younger audience. Product photography Montreal is crucial for your website, Google Shopping, and social media channels, reflecting your brand’s credibility and perceived product quality. Make this a priority.
Summary
To become an expert product photographer Montreal, you need to know that high-quality e-commerce product photography is crucial for creating a positive first impression and boosting customer engagement. Large, well-lit images with clear details aid in accurate product assessments, reducing return rates and fostering brand trust. Consistency in visuals, including angles and lighting, reinforces brand reliability and appeal. Implementing best practices like strategically using natural or artificial light, displaying multiple angles, and optimizing images for different platforms can improve the customer experience and online presence.
