Statistics show that high-quality product shots are essential when selling products and services online. Great product photos can and do make a huge difference in attracting potential customers and eventually converting them into buyers. Fortunately, you don’t have to be a Montreal product photography expert to capture high-quality images. With the following tips and tricks, you can use elegant photos to engage your customers and increase conversion rates:
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Consider investing in a seamless backdrop.
A seamless backdrop in photography is a background that appears continuous and smooth, with no visible seams, lines, or other interruptions. It is typically a large, single-coloured piece of paper or fabric that is used to provide a consistent and uniform backdrop for a photograph. Because of the seamless backdrop, the subject can take center stage in the picture without being overshadowed by a busy or uneven background. When it comes to eCommerce, you ought to concentrate on the primary item.
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Make editing a priority.
Editing is crucial for improving the quality and effectiveness of final product images. It involves adjusting colours, contrast, brightness, and other aspects to enhance visual appeal, ensure consistency, remove distractions, and highlight product details. It also helps improve image accuracy, reducing returns due to incorrect expectations. Adobe Lightroom and Canva are popular apps for editing product photos.
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Consider using artificial lighting.
Artificial lighting is a man-made lighting technique that creates a controlled environment for photographers to manipulate lighting to achieve desired effects. The top products for artificial lighting in product photography are softboxes, which reflect light to create a soft, even glow, and reflectors, which bounce light from a special angle to the product to fill in the shadows, add depth, and create clear points.
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Take a context-based photo.
Shooting products in context involves placing them in a real-life setting and demonstrating their functionality and usage. This method of eCommerce Product Data (PDP) provides benefits such as better product awareness, increased trust, and increased engagement. The images used help customers see the product in action, make it easier to connect, and reduce the risk of dissatisfaction and returns. This humanization of the product results in more time on site.
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Purchase a tripod.
Tripods are three-legged camera accessories that offer stability and support for photographic equipment. It is often used in product photography to reduce camera shake and hands-free operation. They keep their position, prevent blurry photos, adjust the angles, and create a frame. Most tripods have adjustable feet that allow the camera to be positioned at the correct height and angle for the product.
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Make use of proper natural lighting.
Natural light makes an environment look more realistic, which improves product images. It’s an easy and efficient method of taking striking pictures without requiring complex settings. Use natural light by selecting bright times of the day, diffusing it with light frames, absorbing extra light with a black reflector, casting shadows to highlight product details, and taking photos at the same time of day.
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Make use of camera angles.
Product photography involves using various angles and perspectives to highlight features, design, and functionality. The right angles can create a compelling visual story. Some popular camera angles include the bird’s-eye view, 45-degree angle, and front angle that showcases the product’s overall shape and design, emphasizes texture, and captures the product’s front, creating a clean and minimalist look, respectively. Using these angles can enhance the overall visual experience.
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utilizes 360-degree photos and video.
The aim of 360-degree photos and videos is to capture as many of the product images as possible, creating the illusion that the viewer is at the center of them. By dragging their mouse or making swipes on a touch screen, users can explore the entire environment in this immersive and interactive experience.
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Use a digital asset management system to optimize product photos.
To maximize the impact of product photos, they should be optimized within a digital asset management system, such as DAM Software, which is designed to streamline the entire workflow from image capture to publishing. Digital Asset Management (DAM) can benefit Ecommerce Photography Montreal in the following ways:
- Include meta tags for SEO: Metadata, including image titles, descriptions, and keywords, is important for SEO optimization. This will improve search visibility, increase e-commerce traffic, and increase sales.
- Keep original files safe and secure: Backup and secure storage of high-resolution product images is essential.
- Rename images in bulk for e-commerce platforms: DAM capabilities automate the renaming process, reducing human error and production delays.
- Export to any eCommerce format: DAM can automatically convert product photos to the appropriate image format and size for each eCommerce channel.
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Some other bonus tips
- Use a smartphone: Modern smartphones have good cameras and can take high-quality photos. Use features like portrait mode and manual settings to control exposure, shutter speed, and focus.
- Experiment with Photoshop: Photoshop allows adjustments to brightness, contrast, and colour balance and removes distracting elements. Make the product the focal point of the image.
- Try different colour combinations: complementary colours can change the product and create a beautiful look. As a Montreal product photographer, you can experiment with different styles and tools to enhance product features.
- Consider Your Shooting Space: Ensure a well-lit, distraction-free area for a clean, professional appearance.
Conclusion
By following these simple guidelines, you can create eye-catching product photos that show off your products in the best possible light. Whether you’re using simple or artificial light, a high-end camera or a smartphone, the key is to experiment and find what works best for your product. Remember that great product photos, like the one from Amazon Product Photography Montreal, can increase your online sales by attracting new customers and converting them into customers.
