Product photography with a professional appearance influences customer decisions and enhances the usability of an e-commerce site. Online shoppers lack the sensory experience of in-person shopping, so great product photography should showcase the product’s appearance, texture, fit, and appearance from various angles and settings. Creating stunning product images can boost online sales even if you are not a professional photographer. Here are the best tips for great DIY e-commerce Montreal product Photography to make your site appear more professional and generate more revenue.
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Photograph the whole product.
This may appear obvious, but make sure the entire product is visible in the first photo. Your product should have an appropriate amount of white space surrounding it and be level, straight, and free of wrinkles. If not, customers are less likely to click Buy. Clean Product Photography Montreal demonstrates to potential customers that you are a legitimate business, not a hobbyist. If you need to retouch your photos (e.g., remove wrinkles, dust, or background clutter), use a simple app such as Retouch.
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Maintain consistent sizing
Scaled product images make it much easier for customers to determine which version of a product they’re viewing when making a purchase decision. It will also make browsing your site faster because they can focus on their desired products and sizes. Don’t worry about size when photographing. Make sure that every product has enough space between it and the border. This gives the product space to breathe. If your product photos are not all the same size, it can ruin your customers’ browsing experience. Visually, it appears unbalanced.
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Remove the background.
To create a sleek, modern, and consistent appearance for your products during an Ecommerce Photography Montreal, remove the background from product images. This eliminates unwanted shadows and colours, making your images more professional and directing customers’ attention to your products. Save your images in.png format, which supports transparent backgrounds. If your product is surrounded by grey and white squares, it’s exported successfully. Taking any photo with Canva allows you to remove the background with a single click.
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Use multiple images per product.
Displaying multiple images of products can enhance customer experience by providing different perspectives, close-ups, and a realistic look. eCom customers have a unique shopping experience, as they cannot try on products or see every detail for themselves. To showcase their products effectively, businesses need a plethora of images and product details, such as size charts and outfit inspiration shots. When using a model for eCom shoots, it’s important to mention their height and size to help customers visualize the product’s fit.
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Display each colour of the product.
If you offer a product in multiple colours, make sure you have photos of each colour on your site. If your customers order multiple colours, your cart size and average order value increase. For various colour variations, it is not necessary to take multiple product photos. You can alter the colour of a great photo if you know how to use photo editing software
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Sharpen Your Product Picture
Image sharpness is crucial for product photography on eCom stores, as blurry, pixelated images can negatively impact customer experience and make the website appear less trustworthy. To capture a crisper, more accurate product photo, focus on the lens of the product using a DSLR camera with a wide aperture range. Modern iPhones also have this effect in portrait mode. Poor image quality can lead to customers choosing to spend more money elsewhere.
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Modify the exposure of the picture.
As a product photographer Montreal, you need to ensure that the item’s image is properly exposed. This means that multiple light sources are occasionally required to prevent shadows and dark areas on your product. If you don’t have a lightbox, shoot in natural light outside or combine the window light with an overhead light to ensure proper coverage. Increasing exposure on a dark image is much easier than decreasing exposure on a light image. When photographing, think about utilizing a lightbox to guarantee constant lighting.
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Place your products in the centre.
Place your products front and center. Place your product exactly in the centre of the frame, and always photograph it from the same angle. This makes your eCom store appear more unified, balanced, and organized. Investing in a camera tripod allows you to make each photo look the same and remember to mark where you place the product with tape.
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Add reflections
Add product reflections to give your eCom store’s product photography a more luxurious appearance and depth. The best way to accomplish this is with a tiny mirror or in post-production. Photographing mirrored surfaces can be challenging, and you might have to spend hours attempting to remove your tripod from the frame. Use reflection effects exclusively when taking front-facing product photos. If the product image is more of a flat lay, there is no natural reflection. In that case, it is best to avoid reflections entirely.
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Watermark your images
If you want to stop people selling the same or comparable products from using your product images without your consent, think about watermarking them. If you decide to watermark your product photos, make it discreet. You still want the emphasis to be on the product, not a prominently displayed watermark.
Conclusion
The photos you use on your eCom store are one of your most valuable assets. When done correctly, they will enhance your customer’s online shopping experience while increasing your site conversions and average shopping cart value. When done poorly, they have the exact opposite effect and can harm your brand. If you want to be an expert Montreal product photographer, you need to devote a significant amount of time to product photography. If you’re looking for ways to improve your e-commerce product photography, speak with one of our experts about how Impression Photography can help.
