There are a thousand words in a picture. In online shopping, a positive image can fetch thousands of dollars. Having the correct product images can mean the difference between sales that fall short of expectations and those that are quite attractive. Getting the right product photos is crucial to running a profitable online store. That also applies to you. This article will focus on e-commerce product photography as a result. We’ll go through some helpful tips for taking the greatest product photos. After going through this e-commerce product photography guide, you’ll know exactly how to create consistently excellent product images.
E-commerce Product Photography Tips (An Overview)
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Assemble a quality studio.
Ideally, high-quality product images necessitate a designated photography area. A studio does not imply renting out additional space or decluttering a room in your home. It just tells you where to go if you want to spend some time taking product photos.
Studio Setup Essentials
- Camera: Expensive cameras are not necessary when using smartphones to take high-quality pictures.
- Tripod: A tripod is beneficial for capturing clear images and reducing fatigue.
- Lighting: Positioning near a large window or additional lamps can provide natural light.
- Table: A flat surface, including the floor, is required for product placement.
- White Background: White backgrounds are the best option unless the product is entirely white.
- Reflectors: Reflectors bounce light, eliminating shadows, depending on the lighting source.
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Use images in style.
The second Ecommerce Photography Montreal tip is styling, which can be as simple or complex as desired. The golden rule is to focus on your products, and using ornate decorations may detract from their visual appeal. There are two primary ways to style your shots: diagonal and C. Diagonal style brings the product to eye level with the customer, positioning the camera lens directly in front of it. If the customer can’t immediately recognize the product, remove distractions to maintain focus. C style positions products at an angle in the shape of a crescent, highlighting multiple items while keeping the middle of the shot clean. This technique is especially effective for flat products.
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Use perfect lighting.
To take pictures that are of exceptional quality, lighting is necessary. The best features of your products will look more appealing when they are properly lit. This could lead to sales and attract new customers. Finding a dependable natural light source is essential. If there is not enough natural light coming in, you may need to purchase lights and reflectors to get the desired effect.
Having two separate sources of lighting can significantly improve image quality. The best lights for product photography are strobes, continuous lights, LED lights, speedlights, tungsten light bulbs, ring lights, softboxes, umbrellas, diffusers, reflectors, and bounce cards. Strobe lights are powerful flashes of light used in product photography.
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Use various angles.
Angles are crucial in e-commerce product photography. Consider different perspectives and determine the best angle for your product type. Directly facing products may not always be the best perspective. Experiment until you find the right shots. Taking pictures from above works well, particularly when the products don’t have to be at eye level. Make sure your product is easily recognized. To improve visual appeal, position shots at eye level but at an angle that is slightly off. Adjust your angle so that it is just above but still at eye level. This strategy can yield very good outcomes.
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Edit your photos
Editing is important to correct lighting and angles. You can fix real mistakes by editing eCommerce product images. There are four main things to consider:
- Sharpness: To make the background or edges softer, use editing software.
- White Balance: Adjust the intensity of blues and reds around white areas to make images appear cooler or warmer.
- Brightness and Contrast: Brightness brightens images; contrast balances lighter and darker areas.
- Colour Saturation: Adjust colours as needed, but avoid overdoing to avoid distortion and product misrepresentation.
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Ensure Images Meet Your Specifications
This e-commerce Product Photography Montreal tip focuses on getting the image specifications right. Shopify, for instance, demands product images that are 4472 by 4472 and have a maximum file size of 20 MB. If any of your online product photos do not meet these specifications, Shopify will automatically resize them. If Shopify resizes them, there’s no telling what will happen to the overall quality. If you have large image files, TinyPNG and Compress JPEG are excellent tools for resizing photos without sacrificing quality.
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Use the appropriate props.
Props can greatly improve your product images. They can provide context and visual interest for your product photos. Learn how to use them to improve your shot. It is no secret that high-quality product photos can inspire and motivate your customers to act. However, when it comes to props, the golden rule is that less is more. Ideally, you want to make sure that any props you use do not draw attention away from the main item. Props should instead help to highlight your product’s image. Avoid using unrelated props. They may only detract from your product’s primary purpose.
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Use several product shots.
If you believe you need to get the perfect shot, you may be surprised to learn that there are several perfect shots. The best product advertisements feature multiple shots, often from different angles and styles. To highlight the features of your product, you may need to take multiple shots. Taking shots from various angles may be required to highlight the entire product. Remember that capturing every inch of your products is essential for accurately representing them.
In the end
Getting professional e-commerce product photography does not have to be expensive. With these tips, you can save money on professional photography by doing it yourself. Also, for the best Montreal product photography, consider Impression Photography. The firm can take your product photography experience to the next level.
