Ecommerce product photography is the type of photography that involves the process of capturing high-quality product images to boost sales. The constant use of smartphones and social media has resulted in lowering the attention span of humans to 8.25 seconds. This implies that you have only 8.25 seconds to impress your customers, make them stay on your website, and ultimately make a purchase. Ecommerce product photography has the power to do that! Let’s see how e-commerce photography can boost your online sales.
Role Of Product Photography In Boosting Online Sales
Effective First Impression
You must captivate your audience with a ‘wow’ factor that entices them to learn more about your product. Undoubtedly, professional product photography captures the attention of the audience.
A product photo spotlighting its best features and a white background is hard to ignore. This is also the reason that brands prefer white backgrounds, which help focus the customer on the product and have a better chance of converting leads into loyal customers.
Distinguish Yourself From The Competition
Hiring a professional product photography studio is not a mere expense; it’s an investment. It helps you distinguish yourself from the competitors and makes you stand out from the competition.
Research what your competitors are doing, what they are missing, and how you can improve your product photography to take it to the next level.
Builds Trust Among Customers
Good product photography makes customers feel confident in their purchases. A high-quality product photograph builds trust among the customers that they are buying the product from a brand that cares about what they are selling. It helps establish credibility in the eyes of the customer and a strong possibility of developing loyal customers.
When customers purchase a product online, they can only see it. Professional product photography makes the product visually appealing while also keeping expectations realistic to satisfy the customer and boost sales.
Assist In The Decision Making Process
The process from seeing a product to buying it is a long one! No customer buys a product solely based on its description. Though undoubtedly product description holds its importance by telling us some crucial details like material, weight, and size, as customers, we need a visual reference to envision what the product will look and feel like.
Product images are proven to be a decisive factor in buying it or not. Clear, detailed product photographs help customers feel confident about their purchase decision.
Enhances Social Media Presence
Social media is an effective way to communicate about your brand, increase your market reach, and engage new prospective customers. E-commerce photography effectively communicates about your brand, generates organic engagement on social media, and is likely to increase your conversion rate.
Through social media, you can reach customers across the globe, not just within your nation’s borders. With product photos, you can develop interaction among your audiences.
Enhance Brand Identity
The product photos should match the product when it reaches the customer online. One of the most common complaints that people have with online shopping is that the product looks different from the online product images. Avoiding this mistake and keeping the expectations of the customer realistic helps in overall enhancing the brand’s identity.
Ensure that your product photographs look uniform and professional to help people rely on the brand and purchase again from the brand.
Amazon Product Photography Tips
Product photography helps bridge the gap between online and offline shopping experiences. Accurate product images aid in the decision-making process for the customers. If you have to put your product photos on a massive e-commerce giant like Amazon, you need to follow Amazon product photography tips for a seamless photography experience.
Here are some Amazon product photography tips-
Follow Amazon’s Product Photography Guidelines
Amazon has its own technical requirements for uploading a product photo. The technical requirements include image size, image quality, format, image background, angles, lighting, etc.
Amazon asks for these requirements to meet a high standard of quality and consistency to enhance the shopping experience of its customers. For instance, the image size needs to be at least 1000 pixels either in height or weight; the image format has to be TIFF, JPEG, GIF, or PNG; the product photo has to occupy 85% of the frame; and so on. All these requirements imply that it is better to have your camera and background settings set in a manner that does not flag your product image.
Understand Amazon’s Product Photographs Features
Clicking the photographs perfectly is not the end goal. There is so much more that you need to follow and keep in mind while uploading product photographs to the e-commerce giant for listing. Sellers need to be aware of these features so that they can avoid heavy product photo editing mistakes like re-compressing images.
Amazon Seller Central uses certain tools to further optimize product listings. The seller needs to be aware of these features. Additionally, Seller Central does the image compression and processes them automatically once they are uploaded.
While doing product listings, Amazon adds the logo to the listing on its own; hence, you do not need to use any software for such purposes. Further, you can learn about A+ content, which is also a feature of Amazon that allows the user to enhance their product detail pages with additional images, videos, or text to make the product more engaging, appealing, and informative.
Understand Product Positioning And Image Quality
Often we pay so much attention to other factors like lighting, technical requirements, or background in ecommerce product photography that we miss out on one of the crucial elements while photographing: product positioning. You need to be aware of the fact that the image would have to fit in the square frame when they go live on Amazon. The product should make up to 85% of the image, and you should also leave some space to fit the product image into the frame.
To enhance the quality of the product image, ensure the following things:
- Cropping should not affect the overall quality of the picture.
- Add padding or colorful padding features
- Prefer a whole white background
- Careful attention to lighting and shadows.
- Isolate the product to effectively deal with the greyish background.
- Capture lifestyle shots to make the product relatable to customers’ daily lives.
Conclusion
In conclusion, e-commerce product photography is a crucial aspect of effectively selling your products online. By creating high-quality product images, you ensure an increase in conversion and click-through rates (CTR), present a polished image for your brand, and make customers feel confident about their purchases.
