To capture high-quality jewellery photos for e-commerce, plan a shoot that combines consistent designs and high-quality results. Understand how elements react to light to highlight size and manage light scatter. Experiment with different light intensity levels while photographing different pieces of jewellery and gemstones to understand the process. This blog guides you on taking jewellery photos, equipment, and best practices for e-commerce store jewellery photography.
How can one take a jewellery photo?
For ecommerce photography Montreal, it’s critical to consider how you arrange the jewellery in your photos. There are certain guidelines in the jewellery industry that you must follow if you want to showcase your products to their full potential. Furthermore, having access to the appropriate product photo equipment and settings is critical for quality control. Even with the best jewellery photo editor, it is more difficult to capture fine details, such as gemstone inclusions or ring wear, with an average-quality camera or lens.
What are the best ways to display your jewellery?
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Use Creativity
To create visually appealing images, use creative positioning of jewellery items. Use glue to hold a transparent ring vertically, or position an earring horizontally and punch the back through a white card. Handle jewellery with care, using gloves to prevent fingerprints. Clean oxidation-resistant jewellery with soap and water, a leather chamois, and a duster spray for dust and fine particles.
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Shoot the items in flatlay.
Displaying jewellery visually is crucial, including horizontal views for clear examination and similar photos side by side for easy navigation. The goal is to highlight specific details like the inner surface, head shape, or gemstone culet. The vertical display allows for easy illumination of gems, allowing control over fire and colour. Some pieces may require a stand or special positioning for beautiful photos.
How can you take jewellery photos for your web store?
To effectively photograph jewellery for an e-commerce store such as Amazon Product Photography Montreal, it is recommended to use 3–4 photos per item, including a flatlay for the overall view, two shots for detail, and one photo of the item on a mannequin or model. Using simple, effective images with the same number and positioning for each item within a range creates a clear, uniform, and intuitive presentation.
Should you use a flash or natural lighting?
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Flash Lighting
Flash lighting and a full LED light box are ideal for photographing jewellery due to their ability to adjust lighting intensity based on material reactions. For stones like diamonds, small directional LED flashes can highlight each facet. Maintaining the same light density for the backdrop is crucial for packshot photographs. For a consistent display, present the jewellery on a pure white background (100% white). Post-production can be used to create black or subtle backgrounds, but always shoot with a white background first.
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Natural Lighting
Natural light is ideal for still-life photography, while flash lighting or bright LED environments are better for jewellery photography. Avoid continuous light with “redhead”-style lights. If you don’t have access to flash lighting or an LED lightbox, use a uniform background or the same colour backdrop. Tailor your lighting setup to deadlines and product numbers. Striking the right balance between productivity and image quality is essential for successful photography.
What gear should you use for shooting photos?
For a proper studio photography setting, you need the following items:
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Tripod
For stability, a tripod is essential. It allows you to take sharp photographs with a steady hand. It reduces camera shake and ensures that your product is always in focus.
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Backdrop
An attractive photograph requires a suitable backdrop, regardless of photography skills. Choose a neutral colour palette like white, black, or grey for jewellery, and choose between paper rolls and fabric backdrops to maintain focus on the product.
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supplies for cleaning
Keep jewellery and lens cleaning supplies readily available for emergencies, ensuring they are cleaned between shots using microfiber cloths, lens cleaner, and compressed air for optimal cleaning results.
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Camera
Cameras have always played a significant role in product photography. We are discussing professional photography here. You cannot afford to use low-resolution images to promote your brand. For this reason, we recommend starting with a mid-range DSLR camera. It is ideal for taking product shots. Now, for the lens, select the macro lens, which allows you to take close-up shots of the product. Purchase a lens with 60mm, 90mm, or 100mm focal lengths.
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Include Props
What purpose do props serve in jewellery photography? Props such as jewellery stands, display cases, or any textured surface improve the overall presentation of your photography.
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Remote Shutter Release
This is an excellent invention in today’s photography world. It enables you to operate the camera shutter without touching it. As a result, you can easily capture the perfect shot without fear of shaking it.
Which are the best jewellery photography techniques?
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Precision
Your Montreal product photography should focus on the product, highlighting its sharp, clean look. Experiment with angles and perspectives for the most flattering position for jewellery.
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Post-processing
After capturing your photography, use professional editing software like Adobe Photoshop or Lightroom to enhance the images with balanced colour and sharpness, or hire a professional for post-processing.
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Utilize props sparingly.
To enhance jewellery’s appeal, minimize props and focus on angles in product photography, ensuring the piece shines through even in its basic form.
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Use the light to play.
Maintain proper white balance and photograph products in daylight for best results. Experiment with light, shadow, and reflection until satisfied with the final result.
In the end,
Finally, photographing jewellery can be difficult at first, but if you take it step by step, you’ll quickly gain confidence and expertise. So, one more piece of advice: bring plenty of test photos!
