In 2024, product photography still plays a major role in e-commerce websites. If you are operating an e-commerce website, you need product photography services to make your product stand out from the crowd. With product Photography Montreal services you can successfully provide an accurate representation of what your customers can expect once they receive the product. However, before taking professional services, clients have a lot of questions in mind, including: what are the services offered by these professional studios, and what exactly do these services contain?
In this blog, we’ll understand the ins and outs of professional product photography Montreal services.
What is product photography?
Before delving into the services, we first need to understand what exactly product photography is.
Product photography is a branch of commercial photography that deals with capturing images of products sold on e-commerce sites. Also, product photography Montreal services are used for magazines, billboards, commercials, and even television commercials.
Product photography is done keeping in mind the specific and strict parameters of the e-commerce site for which photography is done. It is done to promote the product’s sale by accurately representing what it looks like and making it appealing to the customer without losing its originality.
Some of the common examples of product photography include capturing product images of perfume bottles, smartphones, watches, lunch boxes, etc.
A product photographer differs from a regular photographer as the product photographer works a lot on the detailing of the product to make it appear accurate in the image while at the same time appealing without any misrepresentation. Product photographers often use specific tools, props, models, and backdrops to do so.
When do I need product photography services?
Most product photography services claim to provide professional services along with a variety of services, but the crucial question is: are they worth paying for?
However, investing in professional product photography services is always a wise choice as it helps in the sale of the product quickly, improves website performance, and outshines the same industry competitors.
Here is when you should hire professional photography services:
- If you have just set up your e-commerce site, Though you might be on a tight budget, to enter and compete in the competition, you need professional services.
- If you are looking for cost-effective photography advice.
- When you produce more than 10,000 images a year and are looking forward to taking your business to the next level, A professional product photographer can help you increase product sales.
- When you want to tell a story through your product and enhance its value.
What are professional photography services?
Professional photography services are divided into two phases: the production part and the post-production editing phase. Both phases of professional photography are highly important. Let’s understand both one by one.
Production phase services
- Consultancy and creative advice services
No matter if you have just opened an e-commerce website or have produced 10,000 images, the first service that most professional photography services provide to their clients is giving specific advice for photography, depending on your industry and level of business.
For instance, if you are a startup, it is natural to have a tight budget, and thus you simply need guidance on how to do-it-yourself (DIY) your product images for an online store. This is where you need more than just YouTube videos or guides; you also need professional E-commerce Photography Montreal services.
With years of experience, you can get immense help in buying the right camera, paying attention to lighting, the overall studio and its equipment to successfully make your place in the market.
- Capturing product photos
Undoubtedly, this service is the core of the industry and will determine how successfully customers connect with your product and buy it.
The majority of the success of the shoot depends on the planning and conception, which will determine how well you implement technology and art in the shoot.
Planning all the things and keeping all the necessary equipment ready is the way to keep all the shoots on schedule without the overtime involved, where you have to pay extra for the studio or equipment rentals.
- Product photography services according to the channel of distribution
Different e-commerce platforms prioritize different platforms for selling their products. For instance, Amazon differs from other e-commerce platforms in that it demands a white background for all the products, the highest resolution, such as 1000 pixels on the longest side, images in multiple languages, and so on.
Considering these different requirements, product photography services do the shoot accordingly.
There are different platforms for which they provide services, including:
- Amazon product photography services
- Shopify, Etsy, and eBay
- Social media such as Facebook, Instagram, and TikTok
- Brand online stores like category shots, hero shots, product page shots, and so on.
- Providing services according to different industries or objectives
Food photography: Capturing shots that show making food, bread, and cakes. Or products related to food.
Fashion photography: Fashion itself is a vast world, and so is photography. It includes anything from eyewear to jewelry, handbags, or clothing.
Creative and lifestyle photography: Creative and lifestyle product photography by Product Photographer Montreal aims to showcase the product in a real-life setting for which the product is designed to be used to make it more relatable for the users.
Homeware: Homeware product photography includes some tougher products to be shot, which makes it equally difficult to capture, contrary to what many believe. It captures items such as stainless steel fridges and decorative homeware items.
Gadgets and electronics: This type of product photography believes in capturing everyday gadgets and electronics. Techniques such as hero shots are used to photograph high-value items.
Other than these, sports and outdoor gear products, toys for children, cars and industrial equipment, and handmade and antique products are also covered.
Post-production editing phase services
Just as the production phase is important, so is the post-production editing phase as well.
Some of the core services provided by the post-production stage are:
- Background editing that includes background removal or replacement
- Form adjustment
- Color correction
- Inscription and collage design
- According to the platform requirements
- Watermarking
A high-quality professional production photography service pays strong attention to technical skills so that the Montreal Product Photographer can aim to produce images with minimal shadows and imperfections to reduce the photo production stage.
Conclusion
Product photography is a branch of commercial photography that deals with capturing professional photographs for products. Professional product photography services include production and post-production phase services. Choose expert product photography services that can skillfully manage both the product and post-production services, keeping in mind your competitors.
