Jewellery is a popular online item, with entrepreneurs producing high-quality, low-cost products from their homes. Consumers prefer small businesses for unique items and easy shipping. However, a saturated market can be challenging for a single business to stand out. Consumers may be hesitant to spend money on products they cannot see in person, relying on images. To overcome this, professional jewellery photography can help overcome this hesitation. Here’s how to photograph jewellery for your online store.
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Select a white backdrop.
When learning how to photograph jewellery, many beginners avoid simple backgrounds in favour of more complex and, in their opinion, visually appealing alternatives. However, when it comes to product photos, simplicity is almost always preferred because it eliminates any distractions from the product itself. A white background not only clarifies the setting but also reflects light, reducing the likelihood of reflections being visible in metallic or otherwise shiny items. Once you’ve taken a plain background photo, you can try out different secondary options.
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Use a tripod.
In photography, a tripod is a portable device that supports, stabilizes, and elevates a camera, flash unit, or other video graphics or observational/measuring equipment. All photographic tripods have three legs and a mounting head for connecting with a camera. Tripods are an invaluable tool for ensuring that all product photos are sharp and clear. They hold cameras more steadily than human hands, reducing shake and blur, and are easily affordable to everyone.
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Shoot from multiple angles.
According to some studies, three out of four shoppers rely on product photos when deciding whether or not to buy an item online. Because customers cannot see or interact with the item in person, photos are the best way for them to assess its quality and usefulness. You can increase the chances of someone purchasing your items by photographing them from a variety of angles.
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First, clean products
This is the quickest and easiest step a person can take to make their jewellery photography shine (literally). After you’ve staged your photos, make sure to clean up any smudges and fingerprints that may have remained. When customers examine the photos up close, you don’t want them to be distracted by easily fixed flaws. Wearing gloves when staging your photos is another way to solve (and prevent) this problem.
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establish rules
You may have heard the phrase “consistency is key.” That adage still holds when it comes to product photography. All images, whether in the same gallery or from different products, should have a uniform appearance and feel. This means that the lighting settings, staging, and focus from one image to the next should all be consistent. Before you start uploading photos to your online store, experiment with the settings to find the best look for your business, and then write those settings down in a guide so you can continue taking consistent, professional photos for each product.
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Use diffused or natural lighting.
The wrong lighting in photography can lead to sloppy reflections, harsh shadows, and unappealing subjects. This can negatively impact a business’s sales and customer satisfaction. To photograph jewellery, aim for soft, diffused lighting using studio lights and diffusers. For small businesses without professional lighting, natural light filtering through a window is an excellent alternative. Avoid using a camera flash to overexpose the image; instead, use diffused lighting or wait until brighter outside. This will help ensure the best possible lighting for your Montreal product photography for jewellery.
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Select the appropriate lens settings.
For smartphone photographers, it’s important to adjust their camera settings to ensure accurate colour perception and sharp focus. White balance, which varies depending on the light, should be adjusted every time taking new photos. The f-stop, which controls the focal length of the lens, also plays a role in determining the amount of focus in the image. While amateur photographers may focus on one product feature, customers prefer a sharp focus on the entire item.
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Display your images properly.
Because most jewellery is flat unless it is actively worn, photos of it, when not worn, can also appear flat and lacklustre. What should a product photographer Montreal do? In this case, many craft stores sell mannequin necks and hands to display jewellery more appealingly and interactively. If you don’t want to spend money on a mannequin, necklaces can be beautifully displayed on a cardboard base, and rings or bracelets can be propped up with double-sided tape or small amounts of glue. This allows customers to better envision how an item will look when worn.
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Control your reflections
Because a lot of jewellery is made of materials like metals and gems, many people who are learning how to photograph jewellery for the first time struggle to keep reflections from distorting their images. One of the simplest ways to accomplish this is to double down on the white background. Make sure the backdrop and floor underneath the product are white, and place a white piece of paper beneath your lens. Then, apply diffused lighting to both sides of the product. This setup will reduce reflections while also reflecting more light onto the subject.
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edit images expertly
Following the excitement of the photo shoot, comes the task of editing and retouching images to make them look as good as possible. Although most retouching isn’t too complicated, one of the most common mistakes new Montreal product photographers make is editing their photos when they have no idea what they’re doing. A poorly edited image can appear fake, reducing trust and interest in a product. If you aren’t entirely confident in your Photoshop abilities, spend the money to hire a professional to complete the task for you.
Finally
Professional-quality Ecommerce photography Montreal is required for online businesses to stand out in a competitive market. Businesses can create appealing images by using techniques such as a simple white background, proper lighting, multiple angles, and careful editing. Consistency and attention to detail in photography are essential for effectively presenting products and establishing customer trust.
