If you are running a product-based online business that requires high-quality images, it could be challenging for you at times, or maybe not always. The efforts that you are putting in to make your business go viral might not be sufficient if your product images are not beyond par.
The number of online businesses is increasing every year, leading to a more saturated market in all verticals. The more you do, the less you seem when you compare yourself with other brands in the same niche.
However, improving the quality of your product images is the only way you can improve your business and sales – assuming all other aspects of your business are running smoothly! If you desire to grow online, better product photography will produce better results for you.
Good images always trigger the consciousness of online shoppers in a way that dull images can’t. It is because the eyes like things that appeal to them. If your product images reflect punchy and vibrant colors, the odds of the customer clicking on your product increase.
However, if you don’t know how to ramp up the standards of your product images, this article will help you out. Below are the five ways through which you can improve the image quality of your products and win more clicks in the marketplace.
Phone Camera Works
If you use a DSLR or any other camera for shooting product images, it is great. But if you don’t have a camera, your phone camera will do the job – you don’t necessarily need to have a camera to take good pictures. Placement and angle matter more than the lens of a camera. A camera with a low-quality lens can click much better images than a camera equipped with a superior lens.
Nowadays, every smartphone has almost the same features that a DSLR has. You need to make the best use of all such features while shooting from a phone, apart from the shooting angle.
Ideal Lighting is Everything
What would you see if you closed the light in your room? Yes, you will see darkness all around you. Similarly, if you don’t have great lighting, your camera will see darkness, and the images that come out will be dark, dull, and pathetic. This is the reason that Montreal photographers pay special attention to the lighting in their professional photo studio.
Hence, to make your product images stand out online, ensure you have enough lighting; don’t do the photoshoot if you lack the necessary lighting. That’s all there is to it!
Tripod is Good to Use
At times, while clicking images, my hands tend to shake. This makes the outcome blurry, shaky, and not-so-good for using the image for the online store. Therefore, it is good to have a tripod to ensure stability in the images. If you want to attract more customers to visit your online store, the images shouldn’t be average. Only the best images will intrigue your potential online buyers to visit you.
Create a Mini Studio
Perfect lighting and photography are hard to achieve unless you are being assisted by professional Montreal photographers. The environment that you will get in a photo studio is ideal for all sorts of photoshoots. But we can’t create a similar atmosphere in our houses with our limited means.
However, setting up a mini studio studded with the softbox still seems easy for us. A mini studio won’t cost much and can make the process of product photography a hassle-free experience. Therefore, if you want to enhance the quality of your images without the help of a professional studio, having your own mini-studio is the best alternative.
Draw Attention to Details
When we take selfies or click pictures with our peers, we often use filters because we don’t want to focus on details – even if we look good without them. However, when you are clicking images for your online business where you are selling some products, you can’t skip the details.
In fact, every shot should focus on the details of the product. What are the features of your product and what benefits would your customers derive from it? If you want the maximum sales, everything should be clearly shown in the images taken.
Great product photography is what will help your business survive online. Even if your product is mediocre, you can still generate more revenue than someone selling superior products than you – simply by using well-clicked, high-quality, attention-to-detail product images.
Just to say, there are plenty of professional photographers in Montreal who could be of immense help to you. However, if it’s something that you count as an unnecessary expense, The five great tips to improve product images discussed in this article would help take your business a long way.